Have you know what Data shared and collected from Myntra - Fashion Shopping App

• Location information
• Name
• Email address
• Telephone number
• Physical addresses
• IP address
• Cookie IDs
• Order information
• Purchase information

• First name
• Last name
• Email address
• Phone number
• Billing address
• Shipping address
• Date of birth
• Age
• Credit card numbers
• Government identifiers
• Location information
• Browser visits
• Cookie IDs
• Browser version
• IP address
• Time zone
• Search terms
• Products viewed
• Photographs
• Video recordings

• Continuous data security monitoring
• Account deletion request mechanism
• IP address denylist for failed transactions
• Credit card denylist for failed transactions
• Adherence to RBI guidelines for KYC

• Processing payment information
• Fulfilling product orders
• Providing invoices
• Providing order confirmations
• Providing customer support
• Screening orders for potential risk
• Screening orders for fraud
• Measuring promotional effectiveness
• Performing app analytics
• Loading the platform accurately
• Maintaining user sessions
• Sharing purchases with advertising partners
• Processing employment applications
• Running recruitment programs

• Widespread reports of unauthorized login attempts
• Potential credential stuffing attacks
• Lack of strict mandatory two-factor authentication
• Behavioral data shared directly with advertisers
• Purchasing data shared directly with advertisers

• October 2022 Unauthorized login reports
• July 2025 FEMA FDI Breach Probe