Have you know what Data shared and collected from Sony LIV: Sports & Entrainment app

  • Approximate Location (IP-based, for regional broadcasting rights)
  • Device and other Identifiers (Device ID, Advertising ID, Smart TV IDs)
  • App Activity (Viewing history, ad interactions, clicks)
  • Personal Information (Hashed email addresses or phone numbers shared with marketing partners)
  • App performance data, crash logs, and diagnostics
  • First and Last Name (if provided via profile or social login)
  • Mobile Phone Number
  • Email Address
  • Date of Birth or Age Range
  • Gender
  • Approximate Location (IP Address and Pin Code)
  • Payment and Billing Information (Transaction history, processed via third-party gateways)
  • Viewing History, Watchlists, and Resume Playback points
  • Search queries made within the app
  • Device Information (Hardware model, OS version, Screen resolution)
  • Network Details (Internet Service Provider, Connection type)
  • Installed app information (to check for ad attribution or fraud prevention)
  • App interactions and engagement metrics
  • Data encryption in transit (HTTPS/SSL protocols)
  • Phone number login authentication via One Time Password (OTP)
  • Integration with PCI-DSS compliant third-party payment gateways (e.g., Razorpay, PayU, Apple/Google Pay) for secure billing
  • Digital Rights Management (DRM) encryption to protect video streams and prevent piracy
  • Session management (limiting the number of concurrent screens per subscription)
  • Mechanism for users to request account and data deletion
  • Streaming live sports, television shows, and movies to the user's device
  • Managing premium subscriptions and concurrent device limits
  • Curating personalized content recommendations based on watch history
  • Delivering targeted video ads during free content or live sports broadcasts
  • Enforcing geo-blocking and regional broadcasting rights (e.g., restricting cricket streams outside India)
  • Analyzing user engagement to improve app performance and UI/UX
  • Sending promotional notifications (SMS, Email, Push) for upcoming matches or new releases
  • Extensive behavioral tracking to build profiles for targeted advertising across devices
  • Sharing of viewing habits and device identifiers with third-party ad networks and marketing agencies
  • Potential exposure of viewing preferences and habits if the account is accessed by family members on a shared Smart TV
  • Reliance on SMS-based OTPs, which can be vulnerable to SIM-swapping attacks if the user's telecom provider is compromised
  • Aggressive cross-app tracking using mobile Advertising IDs (if not restricted in phone settings)
  • As of 2026, no massive data breaches specifically isolated to the Sony LIV app or its direct user database have been widely reported in the media.
  • Parent Company Context (April 2011): The Sony PlayStation Network (PSN) suffered one of the largest hacks in history, exposing the personal details of 77 million accounts globally.
  • Parent Company Context (November 2014): Sony Pictures Entertainment suffered a devastating cyberattack (linked to state-sponsored hackers) exposing sensitive employee data, internal emails, and unreleased films.
  • Minor Streaming API Incidents (General India Context): OTT platforms frequently face minor API scraping attempts by unauthorized third-party apps trying to bypass paywalls, though this primarily threatens corporate revenue rather than personal user data.
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